The French dedicate a festival to Romanian culture. Jidvei pays tribute to the Romanian spirit by launching the “Spirit” collection, premiering in Paris

Jidvei presents the new collection, SPIRITbetween November 18 and December 1, 2025, in the heart of the most important festival dedicated to Romanian culture “A Week-end à l'Est”. The festival brings together in Paris 80 renowned Romanian artists from various fields, including Mircea Cărtărescu, Cristian Mungiu, Dan Perjovschi, Mircea Cantor, Matei Vișniec, Corneliu Porumboiu, Ioana Pârvulescu, Gabriela Adameșteanu, Mihai Șovăială, and many other artists who shape, through their works, the way Romania expresses itself in the world.

Paris becomes the capital of Romanian culture

Paris pulsates to the rhythm of a vibrant cultural renaissance: the “Un Week-end à l'Est” festival dedicates its entire edition to Romania this year. In galleries, bookstores, cinemas, theaters and alternative spaces, the city turns into a living map of contemporary Romanian creativity.

The 2025 edition has Cristian Mungiu, winner of the Palme d'Or and one of the most influential voices of European cinema, as the ambassador of the festival.
“We always want Romania to have a fairer image outside the country, and culture has always been the one that saved us and brought us the kind attention we crave. Paris hosts during this period, through this generous Weekend a l'Estone of the largest events ever dedicated exclusively to Romanian culture. We have the opportunity to present ourselves to a Western audience and stimulate their curiosity to discover a modern, creative, daring Romania, capable of shaking off provincialism and being in step with contemporary artistic expressions– Cristian Mungiu

the artist Dan Perjovschi best captures the energy of this edition: “The selection captures the energy of Romanian creativity: diverse, sometimes uncomfortable, but always authentic. It's a rare opportunity to see, in one place, how today's Romania is expressed in ideas.“

Dan Perjovschi, Alexandra Tănăsescu (Culture in the van)

An observation that perfectly captures the spirit of the French festival with Romanian spirit: alive, plural, irreducible to a single voice or identity.

I come to the stories. The Romanian spirit in dialogue with the world

We are experiencing the largest celebration of Romanian culture in recent years, and Jidvei is here, in the middle of this movement, documenting everything in real time alongside journalists Cătălin Striblea and Alexandra Tănăsescu, as well as TV presenter Sonia Argint, in a visual and cultural report that captures the way Romania is mirrored in Paris – under the theme “I come to the stories. The Romanian spirit in dialogue with the world”.

Catalin Striblea, Sonia Argint

It is a personal chronicle about the way Romania breathes in the city of arts: a mixture of observation, reporting and cultural emotion. A warm dialogue between spirit, identity and the meetings that give rhythm to creation, meetings with artists, exhibitions that change landmarks, dialogues with the French public and moments behind the scenes of performances or concerts that give a new meaning to Romanian inspiration.

The stories of Romanian artists and a glass of Spirit they manage to bring together worlds that, for a moment, speak the same language.

This is what Romania looks like in Paris now

From the vernissages of Dan Perjovschi and Mircea Cantor, to the exhibitions of Dan Vezentan, from literary meetings with Gabriela Adameșteanu and discussions about theater with Alexandra Badea, to the extremely personal photography exhibition signed by Cristian Mungiu, Paris breathes Romanian culture at every step.

The French line up at screenings, at openings, at concerts. Saint-Germain-des-Prés, the mythical space of European intellectual dialogue, is dominated by Romanian names. And the reactions of the French public are surprising, warm, vivid – from amazement to enthusiasm, from curiosity to pure emotion.

Spirit, where taste meets culture

Jidvei is present in Paris with the Spirit collection, introduced to the French public right in the middle of the largest Romanian cultural context in recent years. The French taste, ask, look for the story, and wine naturally becomes a gateway to our culture.

Corneliu Porumboiu – Screening of the film “It was or it wasn't”

There are moments when the differences disappear, and Paris and Transylvania end up speaking the same language: a language of emotion, craft and mutual openness.

“Let the world remember that art is a bridge between people, not just between connoisseurs.“
– Mircea Cantor

Spirit lives exactly in this register. It's not just a wine brought to Paris; it becomes a pretext for cultural dialogue, a vehicle through which Transylvania enters the heart of the city.

Exhibition Mihai Şovăiala

Jidvei presents the Spirit collection in Paris

In the center of this deeply European cultural context, Jidvei presents the Spirit collection: three wines matured over time. Spirit is not just a brand project, but a tribute to Romanian creativity, a gesture through which wine becomes a cultural language, a signature, a landmark.

“We created Spirit as a tribute to Romania: a collection matured over time, inspired by cultural heritage and made with Transylvanian craftsmanship. Our presence in Paris, in the largest festival dedicated to Romanian culture, is a joy and a responsibility: we introduce to the French public another way of understanding Transylvania, through taste, tradition and refinement. The Spirit collection brings here exactly what we feel these days: a Romania where tradition and modernity can sit at the same table. Paris feels it, tastes it, receives it.” – Ana Necșulescu, Director of Communication, Jidvei

Jidvei traces a cultural axis between Bucharest, Paris and Rome

The Spirit collection becomes the red thread of a unique cultural route, held in three European capitals. Romania asserts its artistic identity through this symbolic Bucharest-Paris-Rome axis, in which each city tells a part of the same story: a dialogue between tradition, creativity and the Romanian presence on the European stage.

JIDVEI, Spirit Collection

The journey began in Bucharest, at the “Monica Lovinescu” Gala (November 19, 2025), where the Spirit range was presented for the national premiere, in the presence of writers, artists and diplomats who continue the legacy of a moral landmark of Romanian culture.

It continues in Paris, during the “Un Week-end à l'Est” festival, the largest platform dedicated to Romania in France, and ends in Rome, on December 1, at the Opera of Rome, where Spirit becomes the wine of the National Day celebration – a moment when music, diplomacy and the Romanian community meet in a solemn setting.

The diary I come to the stories. The Romanian spirit in dialogue with the world” can be followedUmrite on JIDVEI Romania's Instagram page

About Jidvei

With over 1,000 international medals and a position in the Top 100 global producers of premium wines and spirits, Jidvei confirms that Romania is and will remain the Country of Wine – both at home and on the European stage.

The brand brings together over 75 years of winemaking tradition with technological innovation and expertise passed down from generation to generation, being present at major European cultural and diplomatic events – from the Pompidou Center in Paris and the La Fenice Theater in Venice to the Cannes Film Festival.

Jidvei is the largest producer of wines with Controlled Designation of Origin in Romania (DOC Jidvei) and owns the most extensive single-owner vineyard in Europe – 2,500 ha in the heart of Transylvania.

Article supported by Jidvei