The increase in like-for-like sales is 6.3%, “mainly due to the growing number of customers,” according to the company's announcement.
“Especially in Italy and Spain, existing and new Action stores achieved very good results. Action's summer assortment also performed well, from picnic items to holiday essentials. The like-for-like sales result was influenced by lower levels of consumer sentiment, especially in France,” we read in the press release.
“So far this year, we have welcomed an average of 20.6 million customers per week in stores, up from 20.2 million,” comments Hajir Hajji, CEO of the Action chain.
Action debuts in Romania
At the end of September, Action opened its first store in Romania, entering its 14th market. Since then, the chain has opened four more locations.
See also: Other people's money no longer serves us that well. This report shows why we need to stand up for ourselves
In total, in the first nine months of 2025, the company opened 221 stores in all markets in which it operates. The company is currently on track to open approximately 380 stores in 2025, exceeding its original goal of 370 facilities.
In total, the discount store has over 3.1 thousand stores across the continent. shops. The company states that one of its key markets is Poland – there are already over 400 Action points here.
We will definitely open more stores in your market – said the company's CEO Hajir Hajji in an April interview with Business Insider Polska.
Action chain store
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Mateusz Madejski / Business Insider
Look: A chain from the Netherlands is conquering Poland. We ask her boss about her next plans [WYWIAD]
