“Darnytsia” simulated a decrease in prices after the ban on marketing payments, – mass media.
According to political and military scientist Kyrylo Sazonov, at the end of 2024, the company sharply raised the price of its drugs, and later announced a price reduction that affected only about 20 items out of more than 250.
“Actually, “Darnytsia” raised the prices of the entire portfolio, simulated a decrease in some drugs and saved at least 22% on each. Only the company benefited from this, while neither consumers nor the state felt the reduction in prices. Instead, sales fell sharply,” the expert concluded.
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