Almost every third Pole does Christmas shopping already in November

Nearly every third Pole does Christmas-related shopping in November – according to the study “Poles' own wallet: E-commerce for Christmas”. At the same time, over 60 percent respondents believe that holiday advertising appears too early.

The report by Santander Consumer Bank shows that nearly half (48%) of Poles plan some Christmas expenses in advance, e.g. gifts, and 14%. plans all purchases for this occasion in detail. However, 33 percent shops spontaneously, without prior preparations – more often men (36%) than women (30%).

Two out of five respondents start their Christmas shopping at the beginning of the last month of the year, between December 1 and 15, and 29 percent – already in November. Every tenth respondent said that they did not know when because they did not plan it, while 9 percent declared that they start shopping for Christmas at the last minute. 7% indicated preparations in October. respondents, and in September or earlier – 1 percent.

More than two-thirds (67%) of respondents indicated that holiday content – both in the form of advertisements and collections in stationary stores – enters the market prematurely. One fifth of respondents said that they appeared at the right time, and for 3 percent they are too late. However, 6 percent he doesn't pay attention to them.

“We see that the mode of preparation for the holidays in society is quite diverse. For example, as many as 43 percent of women declare that they start shopping for this occasion in September, October or November, i.e. well in advance. Among men, 31 percent indicated this answer. Men, on the other hand, clearly more often start shopping in December or at the last minute – 55 percent, compared to 43 percent among women,” emphasized Patryk Perliński from Santander Consumer Bank, quoted in the information.

The respondents were also asked what they most often buy online before Christmas. Gifts were the most frequently mentioned, chosen by 70%. subjects. Next in order were: Christmas decorations and decorations (32%) and clothes and accessories (29%). Food products were mentioned by 14 percent. study participants, and 12 percent – household chemicals; 11 percent admitted that they do not buy anything online for Christmas.

For 41 percent respondents, the decisive factor convincing them to do online Christmas shopping is the lack of having to stand in queues and avoiding crowds, and 39 percent indicated the convenience of having purchases delivered straight to your home or parcel locker. In third place were lower prices and online promotions, indicated by 36%. respondents.

Almost every third Pole (30%) said that they were not limited by the opening hours and opening hours of stores online, and 28%. replied that e-commerce guarantees greater selection and availability of products. 19% of respondents paid attention to the possibility of quick and easy comparison of offers. subjects. The respondents also admitted that they have the opportunity to buy unique, rare products online – 16 percent indicated this. study participants.

The study was carried out on behalf of Santander Consumer Bank using the method of telephone, standardized computer-assisted questionnaire interviews (CATI), conducted by the Institute of Market and Social Research (IBRiS) between September 27 and October 6, 2025. The study involved 1,005 adult Poles shopping online. (PAP)

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