Jarosław “pashaBiceps” Jarząbkowski introduced his brand of energy drinks, Papito Energy, to the nationwide Dino supermarket chain. This is a significant step for the brand, which debuted only four months ago and has now gained a place on the shelves of one of the largest retail chains in Poland.
Papito Energy is available in two flavors: Epic Classic and Lemon Mint Flashbang. Both products are offered in a new, larger 330 ml format, created especially for Dino supermarket customers. The drink contains caffeine (32 mg per 100 ml), as well as vitamins B6, B12, biotin and guarana extract.
Papito Energy is a brand deeply rooted in the world of esports. The names of the drinks – Epic Classic and Lemon Mint Flashbang – refer to the game Counter-Strike, which brought fame to Jarząbkowski. Communication related to the product launch on Dino shelves was integrated with the brand's esports identity, and the promotional campaign included photo sessions, video materials and the involvement of pashyBicepsa, Papito Energy and Dino Polska social media channels.
Jarząbkowski admits that the idea to create a brand of energy drinks matured in him over the years of his e-sports and sports career. “The quality of the energy we provide to our body is of great importance, both for players and athletes. We focused on natural ingredients, high caffeine content and no sugar in the product,” emphasizes the brand's co-founder.
Papito Energy. Polish brand with ambition**
Papito Energy is a fully Polish brand, whose production and distribution take place in the country. In addition to the nationwide Dino chain, the drinks are also available in the brand's online store and in hundreds of points on the traditional market and in selected gaming establishments.
The company's representatives announce further development of the offer, including the introduction of new flavors and the expansion of the assortment to include clothing and gadgets. Cooperation with Dino is a key step for Papito Energy, which will allow it to reach even more consumers throughout Poland.
