The company's net profit amounted to USD 35 billion, which means an increase by one third compared to USD 26.3 billion. achieved in the same period last year. Alphabet emphasized that this was the best quarterly result in the company's history, and the key role in this growth was played by growing advertising revenues and the dynamically developing cloud services segment.
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According to the company's representatives, the strong demand for solutions based on artificial intelligence has contributed to a significant increase in the activity of business customers in Google Cloud services, as well as to improving the effectiveness of advertising campaigns in the search engine and on the YouTube platform.
Alphabet's results are part of a broader trend of rising profits among American technology giants, which have been investing more and more in the development of generative AI models in recent quarters.. According to analysts, AI has become not only a productivity-increasing tool for Google, but also an important element of its competitive strategy against Microsoft and Amazon.
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Alphabet, which has dominated the global online advertising market for years, has been successfully diversifying its revenue sources. The Google Cloud segment, once in deficit, now generates solid profits, and investments in cloud infrastructure and the development of AI tools – such as the Gemini or Vertex AI platform – bring increasingly tangible financial results.
Analysts expect that Alphabet's record results will translate into a further increase in the company's share price. Since the beginning of the year, the company's shares have already gained over 25%, and the market expects that revenues in the coming quarters will continue to grow along with the popularization of artificial intelligence applications in the everyday use of Google products.
