Comparing data from recent years, a clear upward trend is visible. In 2022, candy appeared at 8.81 percent. receipts from Halloween week, and in 2024 already 14.18 percent. – the study shows.
Experts indicate that this increase can be linked to the popularization of Halloween parties in schools and homes, as well as the increasingly wider range of thematic sweets available in stores.
Halloween candy is growing in popularity
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MrParagon
Halloween is becoming more and more popular in Poland
– From a trade perspective, Halloween is an increasingly important seasonal moment. Data shows that Poles like themed shopping occasions, from Valentine's Day, through Women's Day, to Halloween and, of course, Christmas. Stores and producers who skillfully combine marketing communication with emotions and tradition can count on a noticeable increase in sales during this time, comments Antonina Grzelak from the PanParagon application.
Halloween in Poland is celebrated every year on October 31, on All Hallows' Eve. . The name of this event is an abbreviation of All Hallows' Eve, which literally means “All Hallows' Eve”. Although it is not a traditional Polish holiday, it has become very popular in recent years, especially among children and younger adults. Today, more and more people willingly take part in the fun: dressing up, decorating houses and handing out candy to the youngest.
The popular pumpkin spice latte coffee is also associated with Halloween in the USA. The latest Uber Eats study shows that this trend has finally reached our country.
See also: This coffee is a fall hit. “20 times increase”
PanParagon is a free application for storing receipts and searching for promotions. Approximately 2 million purchase receipts are sent to the application system monthly, which is a reliable source of anonymous data on real inflation, current product prices and consumer trends.
