Ultra -trade, i.e. persons with assets exceeding $ 30 million, they focus almost a third of all millionaires in their handswhich gives a total value of almost 60 trillion. Their expenses are as impressive as their assets. Among the leaders of this group are such names as Elon Musk or Larry Ellison, whose property achieves twelve -digit values.
The largest part of ultra -trade expenditure was a luxurious transport, to which they allocated $ 129.5 billion. From this amount $ 100.9 billion spent on luxury cars, and $ 28.6 billion. for private jet and yachts. According to the BAIN report, the sale of these two categories increased last year by 13 percent.
The second significant category were personal rights such as jewelry, watches, fashion, furniture and precious wines. $ 115.6 billion was spent on these products. Art, which is a separate category, consumed $ 19.6 billion.
Luxury hotel services and wellness tourism
With the change of consumer preferences to more “experimental” forms of luxury, Ultrazamas are increasingly spending money on luxury hotel services. Last year, they allocated $ 25.3 billion for this purpose. The popularity of wellness tourism, including yoga retreats or SPA centers, as well as Safari and other exclusive trips, is constantly growing.
Claudia d'Arpizio, the global head of the fashion and luxury department in Bain, noticed that Luxury brands are more and more focused on the richest customers. “There was some kind of reorientation, probably excessive strategy correction to focus on the top of the pyramid, which was more resistant at the time of turbulence,” she said in an interview with Business Insider.
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Donations and philanthropy at a similar level
Ultrazamnii do not limit their expenses only to luxury goods. In 2023 they allocated $ 207 billion. for charity donations, which almost matches their expenses for yachts and watches. Although the data on donations in 2024 have not yet been estimated by altrara, these numbers show that Philanthropy also plays an important role in the richest life.
The luxurious expenses of ultra -track are not only an expression of their status, but also indicate changing trends in the global market of luxury goods. With the growing interest in more experienced forms of luxury, brands are increasingly adapting their strategies to meet the expectations of this unique group of consumers.
