Poles are looking for cheaper coffee. Żabka is ahead of Orlen and McDonald's

Rising prices and the search for savings change the Polish take -out coffee market. According to the ARC Rynek and Opinion report, it is no longer popular cafes or gas stations that are the most common choice, but convenience stores, in particular Żabka.

As many as 38% of the surveyed Poles bought coffee in Żabka in the last 30 days, thanks to which the network overtook existing leaders – Orlen and McDonald's (both with a result of 37%). This is a clear signal that consumers are increasingly looking for cheaper and easily available alternatives to expensive cafes – writes Rzeczpospolita.

Adam Czarnecki, Vice President of the ARC Rynek i Opinia, cited by the newspaper, indicates that The price sensitivity of Polish consumers is growing, and coffee in convenience format is significantly cheaper than coffee in network cafes. The differences can be really big. Coffee in Polish cafes is simply expensive. While in Italy or Spain espresso can be drunk for 1.2-1.5 euros, in Poland it is usually 9-10 PLN. That is why it is not surprising that coffeeoses are looking for alternative options.

Żabka has long been investing in its gastronomic offer, and coffee has become its key element. Sales are impressive – from January to August the network sold over 27 million cups, and for the whole last year it was nearly 39 million. Availability is also important – Żabka has almost 11.8 thousand stores throughout Poland, thanks to which it is always “at hand”.

Changing consumer habits and high costs of running a cafe make traditional ones lose their importance. Poles spend about PLN 7 billion a year on coffee outside the home, and this market is increasingly shaping cheaper and more available options, such as Żabka, Orlen or McDonald's. Market changes are a fact The number of cafes has not changed for several years and amounts to 15.9 thousand, although in 2011 there were 21.1 thousand.as confirmed by the DUN & BradStreet interviewer.

– Running a cafe in Poland is less and less profitable. The same applies to an ice cream parlor or a pastry shop. Another culture and customs are important compared to Italy, France or countries of the broadly understood south of Europe. However, finances are also important – notes Tomasz Starzyk, spokesman for Dun & Bradstreet.

Ed. Jm

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