The decision was made! Which artist will be on the Barcelona shirt at “El Clasico” from October
Article by Aurelian Botezatu – published Tuesday, September 16, 2025, 09:21 / Updated Tuesday, September 16, 2025 09:22
Barcelona will play against Real Madrid on October 26, at the Santiago Bernabeu stadium. The match is scheduled from 5:15 pm, Romania time.
Spotify, the sponsor of Barcelona, chose the artist whose name will be registered on the players' shirts at the next El Clasico, from October 26. According to the show “You Diràs de Rac1”, the British Ed Sheeran will replace Travis Scott, the singer with whom the Catalans have advertised at the previous duel with Real Madrid.
Ed Sheeran is the seventh artist who collaborates with Barcelona
As it is known, FC Barcelona and Spotify signed a sponsorship agreement that debuted in season 2022-2023. The contract provides for the music company logo on the front of the shirt, except El Clasico, where Spotify can replace the brand with the logo of a particular artist, as a marketing strategy.
The decision is based, mainly, the global impact between Barcelona and Real Madrid. So far, there have been six such collaborations with various artists: Drake Bell, Rosalía, Rolling Stones, Karol G, Coldplay and Travis Scott.
Barça recorded mixed results when he wore this special shirt for El Clásico. He won in front of the Real when he played on his chest with Rosalía (2-1), Cold Play (0-4) and Travis Scott (4-3) and lost with Drake (3-1), Rolling Stones (1-2) and Karol G (1-2).
Ed Sheeran is a minority shareholder at Ipswich Town
In addition to the fact that he is a very loved and listened artist, Ed Sheeran is also a great football lover. In the summer of 2024, he became a minority shareholder at Ipswich Town, after acquiring 1.4% of the shares of the club in southeast England, currently in Championship (the equivalent of the second division).
Ed Sheeran argues that the “dream” of any fan is to “hold” its favorite team and has expressed gratitude for the opportunity to be part of the “tractor boys”, with whom he had already collaborated as a main sponsor of their shirts and for which he conceived the third equipment.
“Being Ipswich fan is a joy. There are ups and downs, but in football you have to accept it. I am not a voting shareholder or member of the Board of Directors, I only invest some money in the club I loveso do not ask me for suggestions about transfers or tactics, “said Sheeran, after becoming a shareholder of the club.
