September 10 17:41
According to the statistics of liters, prepared on the eve of the autumn premiere block of television videos, in Russia a noticeable increase in readers' interest in Russian classics was noted in Russia.
The “peak lady” of Alexander Pushkin (+ 213%to the same period of 2024), the “unpridantine” by Alexander Ostrovsky (+ 194%) and the “cherry garden” Anton Chekhova (+ 132%) demonstrated the largest growth. The more restrained growth was shown by Mu-Mu (+92%) and “Fathers and Children” (+75%) Turgenev. Goncharov decided to read the novel “Oblomov” by 80% more Liters users than a year ago. Dostoevsky’s “Crime and Punishment” became 69%more popular, “Woe from Wit” Griboedov – by 33%, and the novel by Ilf and Petrov “12 chairs” – by 27%.
This trend is partially associated with the image campaign “VTB is a classic” launched a year ago. As part of the campaign on TV screens, videos in which the plots of famous works of Russian literature are filmed, but not literally, but with the new-happy-the end. The heroes of the classics, thanks to the help of the bank, successfully overcome all difficulties. Famous Russian filmmakers work on the creation of the videos, including Klim Shipenko, Sarik Andreasyan, Igor Grinyakin.
“Classic works are re -read by people of all ages. The plots of the bank warm up interest in famous books and covers a huge audience – TV is watching throughout the country. Therefore, it is understandable that the audience wants to refresh the plot in memory to understand what lesson, laid down by the author, was relevant in the past and what new accents can be seen today, ”said Ekaterina Pisareva, chief editor of the Liters group of companies.
