The perfumes with dessert odor, increasingly sought after against the background of the boom for weight loss drugs
The perfumes “gourmand”, with notes of biscuits, vanilla or cherries, earn land quickly, especially among young active consumers online. According to the Research Company, this trend could be related to the increasing use of medicines for weight loss, such as Ozempic, Wegovy and Moujaro.
Young people buy more and more perfumes with the smell of sweets. Photo archive
In the last three years, the launches of perfumes with aromas inspired by desserts (vanilla, coffee, caramel) have increased strongly, and only last year were registered by 24% more products of this type.
“The perfume brands could explore more and more these notes to respond to suppressing the appetite caused by GLP-1, while consumers are trying to remain supple, but to enjoy decadent flavors, inspired by gastronomy“Says Clotilde Drapé, an analyst mind, according to The Guardian.
The Future of Free 2025 ratio forecasts an even stronger return of sweet perfumes, fueled by the use of weight loss drugs. Online discussions link these treatments for changes in appetite and sensory perception, which can stimulate interest in intense olfactory experiences.
The phenomenon is especially visible among young people. Google and Tiktok searches for „Gourmand fragranges“They have increased by 170% in the US from 2023, the rear research company shows.
In April, the artist Sabrina Carpenter launched the me espresso perfume, described as an ice coffee transformed into olfactory experience, with espresso notes, biscuits and whipped cream. Her line of perfumes also includes Sweet Tooth, Caramel Dreamși Cherry Baby, all presented in chocolate sticks.
“It is a gender -inspired trend“, Says Amanda Carr, author at Wear Perfume. For young people, sweet perfumes are an accessible entrance gate on the perfume market: “It's like a cake or a cake, easy to understand even for those who barely discover the world of perfumes.“
Heavy notes, such as vanilla, also offer the feeling of “Value for money”, Another attractiveness factor for young generations.
The global perfumer market is in full expansion, with an annual increase estimated to 3.3% in 2025, according to the statist. On Tiktok, among the most popular trends are “scent layering”, combining several scented products (oils, lotions, body myst) to extend the flavor intensity.
Drapé emphasizes that “good mood effect” is the main reason why the British use perfumes, which explains the appetite for sweet aromas, associated with pampering and pleasure.
