Once a cassette of a tape recorder was one of the most popular ways of listening to music. In the 1980s, she significantly overtook vinyl records, as well as CDs. Later, the 90s of the cassette were noted, which was replaced by other media. In recent years – despite unlimited accessibility to digital music – a cassette cassette includes a huge increase in interest, which Taylor Swift intends to use.
See also: That's what the famous Taylor Swift concert tour has earned. Huge amount
According to CNN, according to data from Luminate's data dealing with entertainment data, 436,000 were sold in the United States in 2023. Cassettes in the USA. This means a sharp increase compared to 80 thousand. cassettes sold in 2015 and a significant recovery of the format, which was almost written down.
Cassette cassettes may not experience such a revival as vinyl records, but the upward trend has noticed and intends to use Taylor Swift. The great star of American music will publish his latest album “Life of a Showgirl” not only, among others in streaming, on vinyl records, but also on a cassette cassette. .
Cassette cassettes return to favor in the USA. Taylor Swift uses the trend
As CNN explains, the largest group of buyers are the so -called “Super fans”, which constitute 18 percent. music listeners in the United States. Their activity related to their favorite artists is realized in at least five different ways, including through streaming, participation in a concert and physical purchase of their music (e.g. cassettes or CDs). What's more, they spend $ 39 per month on these purchases, i.e. by 105 percent. more than the average fan.
See also: Taylor Swift lost her rights to her songs, so she recorded them again. This is how she built a fortune
The mentioned hyper involved fans are mainly representatives of the Z generation, and the best -selling cassettes in 2025 came from the 40 best artists, such as Chappell Roan, Sabrina Carpenter and Charli XCX.
The Z generation is also the largest demographic group among American music listeners who buy cassettes and 9 percent. of them bought one in the last year. As explained by CNN, the American Fonographic Industry Association (Riaa) ceased to track the sale of cassettes as a separate category in 2008. However, RIAA vice president in an interview with CNN admitted that the value of sales of physical formats (including vinyls, CDs and cassettes) increased in 2024 by 5 percent. up to $ 2 billion
