Executive president of Iceland.co.uk, Richard Walker, said that customers who would inform the staff of theft in progress, They will receive a loan of 1 pound for their Iceland Bonus Card card.
See also: The bank apologizes for theft of a gigantic amount from the deposit caches of customers
As the BBC informs, The company estimates that storefts cost it about 20 million pounds a year. Richard Walker said that this number not only affects the company's financial results, but also limits its ability to reduce prices and reinvest employees.
Iceland explained in a statement for the BBC that Store thieves do not necessarily have to be detained so that customers can receive a 1 pound prizebut they will have to be reported and verified.
“We encourage our loyal customers to initiate an alarm, and if they help to catch a thief, we recharge their bonus card to spend in the store,” said Walker in a statement.
The chain of stores will pay for reporting theft
“Some perceive this as a crime without victims, but this is not the case. It is a cost for the company, for the hours for which we pay to our colleagues, and involves intimidation and violence” – explained the company whose statement cites the BBC.
He added that encouraging customers to participate in preventing crime can potentially help reduce prices in stores. “We would like customers to help us lower prices even more, indicating store thieves” – said Richard Walker.
See also: This may be the greatest theft of cryptocurrencies in history
Iceland at the same time noted that it does not want customers to interact directly with thieves. Instead, he suggests that they find the closest member of the staff and notify him of a detailed description of a suspicious thief.
This announcement appears in the face of a rapid increase in the number of storefts in England and Wales. Minister for Victims Alex Davies-Jones, Undersecretary of State in the Ministry of Justice, admitted at BBC Radio 4 that Stolen store “got out of control” in Great Britain. Year on year, statistics jumped by 20 percent.
