At the hive you will find everything you need if you want to start or grow a business: a community of over 35,000 members, free events where you can learn about fiscal changes, digital marketing, sales and more and more than 20 partners with services at a preferential price for the hive community. Today we tell the Gomag team, the hive partner who offers you all the tools and support to sell online. And if you want to know more about the hive, come here.
If you want to open an online store in Romania or you have already taken the first steps and you are ready to launch, the next goal you should propose that the entrepreneur is to reach … your first 100 customers!
Why the first 100, namely?
Because success in ecommerce is not given by the simple existence of the store, or how beautiful its visuals show, but by The first orders and, in particular, their value.
The first 100 customers are extremely important because they are the ones who It validates your business, gives you precious feedback for what works and what does not, become the first ambassadors of your brand strengthening the store's reputation on the market and are the first sources of income you can reinvest to attract new and new customers.
The question is: How do you get to your first 100 or more customers?
Well, you do this through marketing actions and, ideally, by preparing your first marketing campaign so that you can “talk” in the market, to attract customers, to convince them to buy from Your online store.
Contents Preparation of the first marketing campaign
- Starts from the campaign's goal
- Target audience and promotion channels
- Strategy and tactics in your first marketing campaign
- Sets the campaign budget and calendar
- How do you stimulate the desire to buy those who arrive in the store
- Starts from the campaign's goal
What do you want to get – concretely – through your first marketing campaign?
Sure, you can say sales. But if we take it that way, how many sales and how long? What products? And so on And so on
It is vital to set a main goal and even multiple smaller goals, in relation to Sales Funnel (sales funnel a) to your business.
For example, from the audience in Top of the Funnel You can get engagement, visibility for your store or the fact that you just launch it.
From the audience in Middle of the Funnel You can get contact details, for example subscribers in the newsletter base or registered in the store pre-launch campaign-all leads with various degrees of interest for your business.
From the audience in Bottom of the Funnel You can get concrete shopping, you can make upsell, you can faithfully-that is, macro-conversions, the most important for your business.
Each tactical vs audience segment by which you choose to approach it can dictate the viability of a main or secondary objective.
Also, as a tip, we recommend that you use the smart technique to set your goals: Specific, measurable, actionable, relevant and related to a time term.
- Target audience and promotion channels
- Create one or more templates of your customer avatars. Think about what characteristics, interests, objections and common desires have or may have customers who buy from you, and segmeize groups. To these people you will address through your marketing materials.
- Find out on what channels your customers are and take your marketing materials there. In Romania, Facebook, Instagram and Tiktok helps you to increase your organic and paid visibility, and Google is the best place to be for those who are looking for commercial intention. Don't ignore either the potential of the emailbecause the base with email addresses is a precious good that any business should have.
- Strategy and tactics in your first marketing campaign
- Choose the main strategy for your first campaign. For example, you can make a Full store launch campaign (as we discussed in a previous article), you can achieve a campaign around a collection of star products, either individual or package type, you can make a seasonal campaign (Line your season, holidays, other special occasions), o Competition campaign And so on
- Set the tactics you will use in the campaign. The list of what you can do is infinite and our space does not reach, so for example, you can use Paid commercials (PPC), reference, testimonial and content-generated recommendations by users who have tested your products (including friends), Seo (first measures for indexing and content), Blog articles, videos, posts and stories, physical or online events, remarketing, competitions, press releases and so on.
- Sets the campaign budget and calendar
- Think about budget. It prioritizes the best performing channels, tactics or messages and invests more in them.
Pont: with Gomag Campaigns Google Ads You have a commission 0 at your first campaign, from us, and the budget invested starts from 199 euros!
- Don't forget the calendar either – Your campaign should be classified over time, depending on the tactics established. Also, it should have an end, you do not take it continuously (because it loses its impact).
- How do you stimulate the desire to buy those who arrive in the store
Remember: All the efforts you make on the marketing side have the role to bring you potential buyers in the store.
Because there is the transactional miracle you need – in the store there is the sale by which you get the much desired income.
So look how you can prepare your store to sell as easily as possible to people attracted to marketing materials:
- Prepares a dedicated landing page (especially if you make a campaign around a product selection) -This page focuses the attention of users and, if you use the Drag-and-Drop sections in Gomag, it is equipped with elements that guide them towards the purchase decision.
- Directly draw attention to the star products in the campaign with promotional markings.
- Urgently the purchase decision With chronometers on the product or in hellobar, extra gifts in limited stock, free shipping or other benefit for a limited period, etc.
- Increase the value of orders with recommendations On the product page, popup-up with recommendations after adding to the cart, unique offer in checkout, extra benefits over a certain value threshold.
- Schedules the display of banners and other visuals in the store according to the number of days / hours left / stocks. March on emotional stimuli.
The more you prepare more and more Smart Your first marketing campaign, the easier it will be to ensure a base for the following campaigns and Orders from the online store.
LiDelize your first customers and turn them into ambassadors who come back to buy and, moreover, offer you the necessary tools to attract new customers: recommendations and reviews.
Did you get to read here? It means it's the perfect time to start applying.
Use your advice today so that you make a first profitable marketing campaign and continue that way, with maximum sales every day!
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BT Stup is a place for all entrepreneurs, created with the purpose of connecting them with service providers and products for setting up, managing or managing a business. At the hive there are events for entrepreneurs and future entrepreneurs, organized by both BT and partners of this initiative. BT Stup is dedicated to all entrepreneurs, regardless of the bank to which customers are.
This article is part of an initiative Banca Transilvania, who wants to support the entrepreneurs and provide them with all the necessary information when it is at the beginning of the road. If you want to start a business, BT is next to you with resources, information and know-how. In order to make it easier for you.
Article supported by Banca Transilvania
