Entrepreneurs who survived the Business Apocalypse spoke about their impressions / News of the Society of Krasnoyarsk and the Krasnoyarsk Territory / Newslab.ru
June 23 11:10
In Krasnoyarsk, in the space of events “Reconstruction”, created at the bottom of an abandoned Soviet basin, on June 19, a business passion was held on a cash register.
The co-founder and head of A+Club Nikita Palenov tells how the idea of such an unusual event came: “We are constantly trying new formats for Krasnoyarsk entrepreneurs: these are mastermains, business fests, and business environment. But I wanted something creative, especially in the summer. And then the artist of the creative agency “benefits” Eldar Mukhametzyanov comes to me with a proposal to become a partner of events at the bottom of an abandoned pool. I tell him about my tasks, and we both understand: it may turn out to be a good collaboration. Soon the concept of an event with the name “Business Apocalypse” appeared.
According to the head of the business club, the post-apocalyptic surroundings of an abandoned pool, which was not used for more than 20 years, created a special atmosphere of immersion so that the participants feel the drama and challenges that are encountered during periods of cash gaps. On the other hand, this symbol of stagnation and oblivion nevertheless received a second life, in a new role, thanks to the “Reconstruction” project. And he is as a metaphor for a crisis, which entrepreneurs will also be able to overcome, relying on each other's experience.
Therefore, “Business Apocalypse” is a summer series of three events, where entrepreneurs openly share their stories of passing difficult situations in business. The topic of the first event – the cash gap was disclosed through the study of the real cases of the three residents of A+Club with different levels of complexity: 2, 35 and 100 million rubles: they said that preceded the crisis, what internal and external factors led to the cash detention, what instruments and strategies were used to exit and what they do now, so as not to repeat the errors. Each of the situations under discussion has provided the participants of the performance participants with the opportunity to more deeply understand the nature of crises that can expect any entrepreneur.
One of the features of the “Business Apocalypse” was the interactive: the participants in the second part asked questions to the speakers and each other. It was not just an exchange of experience, but the collective work of the hall on problems, where each guest got the opportunity to find an answer to his specific request.
“This is a very strong mechanics when, with real life examples, everyone plunges into a problem and see how others solve it,” says Sergey Kim, the head of Tiksan Group, who modified the business part and also told his case. – Entrepreneurs understand well when they look at themselves “from the side” when they see a role -playing model, a living person. And this is all the magic of this format. ”
He was supported by one of the participants in the business perfixes Anastasia Lushnikova: “Everyone is already tired of events where they demonstrate successful success. It is good that they are replaced by formats when entrepreneurs honestly talk about their mistakes and difficulties in business. It is easier when you go this path not alone. And the experience of colleagues becomes transforming for you: after that, problems turn into problems that can be solved. ”
The organizers of the Business Apocalypse are already preparing the second event that will be held July 24. His topic is “Business Capture”. You can purchase tickets at the link.
Advertising. LLC “A+ Club”. Erid:
