Lenovo Romania was recognized as superbly by the prestigious international program of the same name, validating once again the commitment made by the company to constantly exceed the limits of technology, from PCs with artificial intelligence to advanced data solutions. The Superbrands methodology involves the objective analysis of over 1,800 brands, out of over 60 business fields, made by specialists in marketing, advertising, strategic or branding, followed by the questioning of brands ranked through market research carried out by Ipsos Romania, the program partner.
With an ambitious vision of providing “Smarter Technology for All”, Lenovo is the world number one in PC production and number 1 on the Romanian PC market, with a market share of 30.66% in 2024, according to IDC data for Romania. The Superbrands distinction reflects the local and global efforts of the integrated teams of Lenovo, from design, research and development, supply chains, production, logistics to sales and marketing, in order to provide “smarter technologies for all”.
The story of the brand Lenovo
The story Lenovo started in 1984, when a small team of engineers in Beijing founded Legend, a company focused on providing and developing computer technologies. Until 1990, Legend launched its first PC, quickly becoming a dominant player on the China technology market. In 2003, the company changed its name to Lenovo, thus marking the intention to expand globally. The name of Brand Lenovo comes from Legend, – new/innovation. A key moment was the acquisition, in 2005, of the IBM PC division, including the emblematic Thinkpad brand. This movement allowed the transformation of Lenovo into a global competitor, combining IBM business expertise with Lenovo production capacity. In 2013, Lenovo became the largest producer of PCs worldwide, a position he currently holds. The expansion continued in 2014 with the purchase of Motorola Mobility, strengthening its presence on the smartphone market, and with the X86 servers division of IBM, extending even more in the field of company solutions.
In recent years, Lenovo has been transformed from a PC manufacturer into a provider of peak solutions, services and technologies in the field of artificial intelligence. In 2024, Lenovo became the first renowned brand that launched PCs with Ai, opening a new chapter in the field of intelligent computing systems. From a small start-up to a global technological power, the story of Lenovo is one of bold actions, strategic acquisitions and continuous innovation, proving that adaptability is the key to long-term success.
In Romania, Lenovo trip started in 2005, with a small team of five employees with sales and marketing duties. By 2024, the company set up its own data center in Bucharest, which became one of Lenovo's main research and development centers. Currently, it has a team of over 250 professionals with advanced skills, including top engineers and specialized technical support teams, which contribute to the development of innovations and technological progress.
Innovations and Recent Development
Lenovo activates on the global market for PCs, smart devices and IT solutions, an extremely competitive and constantly evolving sector, characterized by technological progress and digital transformations. In a world where technology shapes how we work, create and connect, Lenovo offers devices designed to respond to the needs of all users.
Lenovo presented a revolutionary range of solutions based on artificial intelligence at CES 2025, thus highlighting its innovative strengths. Among the most important aspects are the progress in the field of devices and agents, offering personalized, safe and productive solutions for business, gaming and consumer segments. The IDG Al Segment has launched over 60 innovations, thus promoting its own vision on a hybrid ecosystem. In response to the AI computer revolution, Lenovo ISG has developed innovative solutions such as Neptune, an advanced liquid cooling system that reduces energy consumption by up to 40% and increases 3.5 times thermal efficiency compared to traditional air cooling systems.
At the Mobile World Congress 2025, Lenovo presented innovations in the field of hybrid artificial intelligence through integrated devices and solutions that allow creators, professionals and companies to capitalize on their entire potential. The most important Lenovo launches from the MWC include: ThinkPad T14S 2-in-1, Thinkbook 16P gen 6 and Yoga Pro 9i Aura Edition, along with interesting concepts such as Thinkbook “Flip” and Yoga Solar PC, powered by solar energy. Lenovo AI Now, Smart Connect 2.0 and Thinkedge SE100 also highlighted the company to improve the hybrid technology for the benefit of creators, professionals and companies.
ESG is not just “nice to have”, it is a “must have”
Consumers are not only interested in high -performance products, but also need responsible brands. Sustainability is an important aspect throughout our value chain, from design to production and from logistics to services. The implementation of environmental, social and governance objectives (ESG) is not just “nice to have”, it is “must have”. In addition to commercial successes, our major goal is to use technology to help solve the biggest challenges of mankind. Through programs such as Work for Humankind and Lenovo Foundation, we intend to show that technology can cause real and lasting changes.
Lenovo has made important progress, including in achieving the Net-Zero lens by 2050, being validated by the Science Based Target (SBTI) initiative. Lenovo was part of the first group of companies that received the validation “Net-zero” from the Science Based Targets initiative, thus becoming the first manufacturer of PCs and smartphones with goals certified by the “Net-Zero” standard. The Lenovo portfolio of infrastructure equipment allows to decrease the energy consumption, the reduction of the carbon fingerprint and the operational costs, while increasing the efficiency and without compromises on performance. All the elements, starting with our supply chain, up to technology and packaging, are designed to contribute to minimizing the impact on the environment.
Lenovo story is one of continuous innovation
For over 40 years, Lenovo has revolutionized the norms and inspired the future by innovations. Thus it has become the largest PC company in the world, but Lenovo offers much more than devices. The company is a leader in the field of new technologies such as customer, Edge, cloud, hyperconous and AI infrastructure, developing smart solutions that help people improve their lifestyle, work more efficiently and develop constantly, while contributing to a real change.
A brand reflects the future, not just the present. As the technology evolves, the brand also evolves, and thanks to the PCs with AI and the infrastructure prepared to AI, Lenovo offers an increasing number of people more intelligent and more versatile than ever.
Article supported by Superbrands
