The controversial movement of the internet giant. The alcohol enters the allegro again

2025-05-27 08:50
publication
2025-05-27 08:50
Allegro decided to extend the offer to sell alcohol products. The movement of the internet giant, which a few months ago withdrew from such a decision, raises surprise and controversy.


In recent days, Paweł Chodkiewicz appeared on LinkedIn, in which he alerts that Allegro without prior prejudice introduced alcohol products to its offer.
The author of the publication in sharp words points out that in autumn Allegro withdrew from the planned pilot sales of alcohol on his platform and that such a move is not in harmony with the image of the brand that supports charity initiatives. Post aroused a lively discussion, in which on the one hand voices supporting the free market appeared, and on the other hand, the comments scoring the moral and ethical overtones of the website's decision.
Access only after logging in
We checked what access to the alcohol offer on Allegro really looks like. When trying to search for specific drinks, a screen appears in which you should log in and confirm the age of majority.


According to LinkedIn users, the supply of alcohol is to take place within 2-3 days, and the courier should verify the buyer's age and sobriety. According to Wirtualna Polska reports, the offer is available from one seller, but access to it is not possible from Junior accounts or a company.
Allegro changes his mind
Allegro planned to start piloting alcohol sales on October 21 last year. The stores were to be properly selected, the service also ensured the security of transactions and limiting the visibility of products for minors. About two weeks after this information, the company withdrew from plans due to legislative changes in the Act on Upbringing in Sobriety.
We asked the Allegro press office to comment on the whole situation. We are waiting for an answer.
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