Data show that In April, Tesla sold only 7261 cars in Europe, which is only a fraction of the growing electrician market. In the background of these results, which CNBC draws attention, there are serious questions about the manufacturer's product strategy, his competitive ability and the effects of the controversial general director Elon Musk.
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In recent months, Tesla's reputation in Europe has weakened. Musk's political involvement, public sympathy for the actions of the US President Donald Trump and the far -right politicians in Germany, contributed to image losses. In March, the situation was additionally exacerbated on the wave of protests that broke out with Tesla car dealers in several European countries. As a result, in the period from January to April, Tesla sales on the Old Continent fell by nearly 40 percent.
The aging model line and no response to a hybrid trend
To meet the growing needs of the market, Tesla introduced the modernized version of the Y model, its popular SUV this year, however The company's product portfolio loses freshness more and more. There is a lack of new proposals for the mass market, which scares off potential customers in Europe, where the variety of offers becomes a key advantage in the dynamic race of automotive leaders.
An additional blow to Tesla is the popularity of hybrid electric vehicles on the European market. ACEA data indicate that such cars – connecting an electric battery with a traditional internal combustion engine – are already over 35 percent. the entire market in the region. Tesla, consistently choosing a fully electric model, seems to lose the chance to attract users who are not ready for a full change to the batteries.
Emphasis of competitors from China and traditional players
Tesla's situation is additionally complicated Increasingly stronger competitive pressure from both traditional producers and developing competitors from China. Data from last week show that the Chinese giant in history has sold more electric cars in Europe than Tesla. This success is an eloquent signal that Chinese producers are becoming a real threat to the position of the American tycoon.
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