[P] Over 10,000 participants and 80 small local producers, in the third edition of the Soul Festival of Romania – Video

The third edition of the Soul Festival of Romania, organized on Profi on the Royal Field Săvârșin, brought together in the last weekend of April over 10,000 participants, 80 small local producers from all regions of the country, but also 26 specialist doctors who offered free consultations, within a medical caravan. The soul of Romania 2025 brought in the middle of nature and representatives of the NGOs supported by Profi in their mission to do good, offering concrete examples of involvement in culture, education, health, sports, innovation and community, more precisely in the seven CSR pillars to which Profi, the top retailer is created and raised in Romania.

In addition to the chosen dishes and the skilled craftsmen, the third edition of the Soul Festival of Romania, organized by Profi, brought out a cinema with Romanian collection films and a scene on which there were live meetings with Zdob and Zdub, Irina Rimes, Osoianu sisters, Piano Violin Duet, Apuseni, Valea A tribute concert Maria Tanase (Mariano Castro & Alexandra Fits), but also an interactive show with the other.

“The soul of Romania is, as the name says, the soul of the Romanians! It is a project in which we try to show that we are good neighbors and to connect with what the Romanian values ​​mean. In a world where we see that there is so much emotion and so many fears about the direction in which we go, we have to show us, to the future, we tell us that Calin CostinașDeputy General Manager Profi.

“The Soul Festival of Romania grows and becomes bigger with each new edition, and this shows us that when you put the soul and you believe in the authentic values ​​we win together and participate in the development of beautiful Romania. Each edition is completed by new small local producers, which you can find in the shelf with local goodies in the selected profi. Taste the products and let yourself be on the passion when they do their goodies.

The Soul Festival of Romania It is an initiative part of the tripartite agreement “We grow communities”, signed by Profi, the Association Casa Majestii and the University of Life Sciences “Mihai I” in Timișoara for the support of local producers and the conservation of authentic and traditional Romanian crafts. The event in the Royal Săvârșin domain is organized together with the Goldfish Project agency, which developed the creative concept and ensured the logistics, artistic and communication coordination for the largest festival dedicated to the authentic Romanian values ​​and to support the small local producers.

Tradition to support local producers

For profi involvement in the community is a tradition that dedicates time and resources, including the rack with local goodies, its largest program to support small local artisan producers.

Beyond the presence at the shelf with local goodies in Profi stores, the small local producers tell their stories and present their offer and on the largest and award-winning national platform for promoting them, via-profi.ro, through which anyone can start on a tasty trip in Romania.

Grouped in counties and product categories, hundreds of small local producers present their offer directly to those interested, without intermediaries. In addition, the complete stories and real photos with the products make Profi a simple way to discover the authentic products and their creators in Romania.