Phones under their own brands of Megafon are in demand among Krasnoyarsk residents

The gadgets of their own brands of Megafon began to be chosen more often in the first quarter of 2025 relative to the same period last year. The increase in natural terms amounted to 16 %, in monetary – 26 %.

Fontel button phones were the leader in sales growth-they added 47 % compared to January-March 2024, and the share of this brand in the category reached 70 %.

Megafon fixes an increase in demand for goods under the brands Fontel and Stellarway. For example, wireless headphones in the first quarter of this year were sold by 19 % more than in the same period last year, other headsets (including wired ones) – by 42 %, and button phones – 47 % more.

As the new devices entered the market under their own brands, their share in sales is growing. Leadership in the first quarter of the “buttons” – 70 % falls on Fontel. In accessories, the share of its own brand over the same period exceeds 38 % (against 28 % in the first quarter of 2024), in portable technology – 17 %, and Fontel tablets have already reached 16 % in their category. Recall that these tablets were brought to the market in December last year.

The inhabitants of the Krasnoyarsk Territory also increased interest in gadgets of MEGAFON brands – by 6 %. At the same time, the phones began to be bought 41 % more often, and portable equipment – by 8 %. The greatest demand among accessories falls on different additions to devices from the Stellarway brand – they make up a third of the total sales.

In general, the share of gadgets of their own brands in all sales of Megafon for January-March 2025 was 20%. The most active buyers of devices under the brands of the operator live in Moscow and the Moscow Region, St. Petersburg and the Leningrad Region, as well as in the Krasnodar Territory, the Republic of Bashkortostan and the Sverdlovsk Region.

“For us, the constantly growing demand for the devices of our brands is an indicator of their quality and the correctly selected assortment for production. To develop the direction of gadgets under our own brand is a certain responsibility to the client, so we always try to update the line of goods improved and more technological models and take into account the needs of the modern audience, ”says Vadim Zimin, director of the Department of Strategy and Sales of MegaFon.

MegaFon has been producing gadgets under its own brands Fontel and Stellarway for more than three years. Fontel is nine models of button phones, the first of which were presented in January 2023, 19 models of smart scraps and smart watches for children and adults, including recently launched children's smart hours with ESIM, as well as two models of tablets presented at the end of 2024. Under the Stellarway, Megafon produces protective glasses, batteries, wired and wireless headphones, adapters, audio and dates of cables, network and automobile chargers, wired sets and other products.

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