Article by Daniel Grigore – published Wednesday, April 23, 2025, 08:02 / Updated Wednesday, April 23, 2025 08:04
The news of Luka Modric's co -opponent in the shareholder of the Swansea City Gaze club has taken the world of football by surprise. But what is behind this business?
On April 14, Swansea City announced that Luka Modric, Real Madrid's legendary player, still operating, the 2018 gold balloon, “joined the club as an investor and co -owner.”
It was a surprising announcement, coming from nowhere, especially since Modric is still under contract with Real Madrid and He would like to remain at least a year on “Santiago Bernabeu”.
On the days drained, the press on the island tried to find out what was behind this business. What will be the role of Luka Modric, assuming that the Croatian footballer will be involved in any way?
Luka Modric and Swansea: What does this business mean?
A first important news for Swansea's fans that is Modric would be, according to The Athletic, “truly passionate about this project, fascinated to find out more about the business part of football and eager to help through his expertise and influence. ”
Specifically, the plans drawn by Modric's camp and Swansea's majority shareholders provide that Croatian footballer to help with transfers and advise with colleagues in decision making.
The club also hopes like Modric, through his image and popularity, “To attract new global sponsors and to strengthen the agreements with the current partners”.
The source quoted also writes that Luka Modric obtained around 5% of the club's shares.
In the announcement of the collaboration, Modric is quoted saying that “it is an exciting opportunity.”
“Swansea has a strong identity, an incredible base of fans and the ambition to compete at the highest level. Playing at the highest level, I think I can give the club my experience. My goal is to support the growth of the club in a positive way, to help build an interesting future.”
Modric appeared in the landscape after coming into contact with one of Swansea's majority shareholders, Brett Travtt, through a common friend.
7 years old in Championship
Before deducting taxes, Swansea registered a loss of 15.2 million pounds in the previous financial year and 17.9 with a previous year. The club is looking to grow its income by connecting to the international market.
Sports, Swansea has a purely mathematical chance of catching the promotion play-off in the Premier League. Most likely, the Welsh will focus their efforts to return in 2026 in the elite of football on the island.
2018is the year in which Swansea fell from the Premier League
