New consumer, new rules of playing in trade

Are we really dealing with a completely new consumer and a new way of consumption? What is the new consumer? What expects, what does he attach the greatest importance to? How does trade adapt its offer and marketing strategies to meet their expectations? Do new generations of consumers show a greater tendency to sustainable consumption? How can trade use this sensitivity? What are the latest directions for e-commerc development, online consumption? What trends will dominate in the coming years? Wojciech Kamiński, sales director of Nestlé Polska, answers these questions.

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