The retail media network network connecting the best e-stores with leading brands is starting
According to WARC estimates, in 2024 the retail media market was $ 153.3 billion. As forecasted by OC & C in Europe itself, it will reach EUR 30 billion by 2028, which will mean more than two times in the next 4 years. The American market, which currently amounts to $ 51 billion, will grow for another 85 percent in 4 years. (Source: Emarketer) and will soon be larger than the television advertising market. Advertisers willingly invest in retail media because they offer unique promotion opportunities at the time of making purchasing decisions. They reach consumers directly in e-commerce spaces, increasing the conversion.
– Retail Media market is developing extremely dynamically. No single store is able to meet the expectations of advertisers who are looking for one integrated purchase place. We are convinced that only through the cooperation and combination of online stores, we can create a strong media retail network that will unite all e-commerce entities, fully addressing the market needs- says Jovan Protic, Vice President of the Management Board of Ringier Axel Springer Polska.
– Retail Media is the future, and their growth rate is much higher than other Digital channels, which indicates a huge potential – says Jan Buze, Head of Retail Media Network at Ringier Axel Springer Polska. This is undoubtedly one of the most important trends of recent years that will revolutionize advertising strategies. We are pleased to offer our clients innovative solutions that open completely new perspectives in the field of e-commerce advertising. We are proud that we can be part of this transformation – emphasizes Jan Buze.
Rmn what you gain
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RASP
For online stores, RMN is a partner program that will provide a permanent, new source of revenues that does not end with other activities. By joining the elite chain, stores will gain a guarantee of support for the Ringier Axel Springer Polska advertising office in obtaining additional budgets. Advertising campaigns will be broadcast in retail media formats implemented on the surfaces of stores. RMN for stores is also a free, valuable movement that increases commitment and conversion.
Currently, the best stores already have the opportunity to join the retail media network. The recruitment is already open. Retilers who will join by the end of May will gain preferential conditions of cooperation.
Advertisers from the services offered by RMN will be able to use as early as June. They will then gain a new tool on the Polish market that will combine unique advertising inventors, offered by e-commerce entities, with technology and RASP retargeting capabilities.
-As a leading media and technology company, we use our advantages and create a community connecting retilers and producers, consolidating the e-commerce market-explains Jan Buze. – Together, we create advertising solutions inaccessible on the market that offer brands a real impact on the daily purchasing decisions of consumers – adds Jan Buze.
The process of joining the RMN program has been maximally facilitated. The basic implementation takes place without having to engage technological teams of stores. The presence of the web is also completely free.
– Just spend several minutes on basic integration. Customization, adaptation to the ecosystem and service is already dealt with by the team on the RASP side, of course in consultation with a partner – explains Jan Buze.
Retail media network
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RASP
Retail Media Network is based on proven and constantly developed technology, which has been supporting the effective monetization of advertising space in e-commerce for years. Stores interested in joining the RMN should use the registration form at: https://retailmedionetwork.pl.
