Article by David Marinescu – published on Thursday, April 10, 2025 22:22 / Updated Thursday, April 10, 2025 22:23
The customs duties with which Donald Trump juggles causes Golden State's basketball player, because he risks to “bear” his wealth.
Donald Trump's decision to impose global customs duties has caused an earthquake on financial markets and a great uncertainty worldwide, an event that also affects important brands, such as the Top Under Armour sports company, with which Steph Curry has a contract.
The drastic increase in customs duties in Vietnam, where Under Armour produces its products, affected the company's actions and endangers the profitable life contract of the Golden State Warriors basketball player.
Steph Curry, with eyes on Donald Trump's customs taxes
Even though the president of the United States has withdrawn, for the moment, customs duties for most countries, except for China, the shock is still felt on the financial markets.
The measure of customs duties, which Donald Trump claims to aim to balancing the commercial balance, could affect the “Empire” that the Golden State Warriors player builds for his post-business career, according to Sportal.gr.
The main problem for curry could be the drastic increase of the customs duties imposed in Vietnam, which were for a high period at an amazing 46%.
This Southeast Asia country is a production center for Under Armour products, the sports company that has Steph Curry as a main image and a strategic partner. Although the impact on the already accumulated wealth of the player will not be immediately, there is a shadow of uncertainty about the long -term viability of his profitable relationship with the company.
As part of the most recent and ambitious extension of his contract with Under Armour, an understanding worth $ 215 million At that time, which includes a significant participation in the share capital and could become a life contract if certain income objectives are achieved, Curry received a significant number of actions (initially mentioned that it was $ 75 million in shares).
Steph Curry, Golden State Warriors/PHOTO superstar: Imago Images
However, the mere announcement of the new customs duties caused a 20% decrease in Under Armour shares last week, a higher decrease than that of its competitors.
If the price pressure becomes unsustainable and seriously affects the profitability of the curry line, the question arises about the future of this ambitious project and the ability of the brand to keep it without its emblematic figure.
Donald Trump's commercial policy, designed to stimulate the national economy, could cause significant (financial) damage to one of the most important athletes of the planet, but also to his fans who consume his products.
