“Protection of loved ones” from the voice assistant Eve will help the Krasnoyarsk residents to block the calls of scammers
The vocal assistant Eve from Megafon blocks most of the fraudulent calls, without bringing them to the subscriber, and about 10 % of such calls to MegaFon’s customers are forced to break through the function of “protection of loved ones”. These are the first results of the introduction of a new option available to the operator subscribers since the beginning of the current year.
The new function of Voice Assistant Eva from Megafon “Protection of Close” became available to the operator’s customers in January. To activate it, it is enough to add your family numbers to a special list in Eve settings. In turn, the added relatives consent to the list through the SMS code.
The principle of operation of the service is convenient for the subscriber who owns the list: if fraudsters try to get through to his relatives, Eva will block the call or disconnect him during the conversation, and the owner of the list will send an SMS notification about an attempt to fraud in relation to this relative. The bell rupture is carried out after an automated check of the calller's number. At the same time, calls from numbers, which were previously identified by the system as fraudulent, are blocked immediately.
However, attackers regularly improve the schemes of deception and try to call the victims from new numbers – in these cases, Eve will complete the conversation with a fraudster whose number was not known to the blocking system. On average, scammers are trying to contact a victim with five different numbers, trying to get around the antifrod-mechanics.
As the results of the first quarter of 2025 show, most calls with suspected fraud are blocked by the Megafon antifrod system automatically, not reaching the subscriber. And in about 10 % of cases, Eve comes into business, forcibly breaking the call and notifying the client about possible threats of fraud within the framework of the “Protection of loved ones”.
Most of all, according to the statistics of the connection of the new service, men aged 31-45 are worried about loved ones. This age category accounts for more than 65 % of customers who created a list of relatives in a special section of Eve. On average, such a user makes two numbers to this list.
Sending reports on the prevented attack of a fraudster can attract more attention of users to the problem of telephone fraud and teach them to always be on the alert. In addition, Megafon focuses on the safety of the entire client’s family, warning about the breakdown of a call with an attacker or an attempt to call, including an elderly relative or child.
Upon receipt of such messages, it is recommended to immediately contact a loved one, since a fraudster can make new attempts to get through to him. It is worth telling a relative that he had just talked with a fraudster, and recall the basic safety rules: when calling, supposedly from the operator, from the police, etc., put the phone and call back to the organization independently, do not respond to calls from unknown numbers in messengers, and if they still picked up, then in no case do not call the interlocutor the codes from SMS and do not perform financial operations.
“Telephone fraud today is one of the main problems in our society. Megafon experts are working daily to minimize risks for customers. “Protection of loved ones” from Eve is designed to protect from scammers, including the most vulnerable categories of citizens – elderly relatives and children of our customers, ”says Dmitry Rudskikh, commercial director of MegaFon.
MegaFon launched a voice assistant Eve in July 2021. Now more than 11 million MegaFon customers are connected to it. Eve can respond to calls instead of a subscriber, if he does not answer or busy, indicate during the incoming call from an unfamiliar number the callor category, notify the attempt to connect a paid subscription, as well as block calls from entire categories of companies that the subscriber chose. The client himself can choose in the mobile application which categories of calls does not want to receive: “There are complaints about spam”, “bank”, “consistency”, “loans”, “collectors” or “real estate”. Most often, numbers from the category “There are complaints of spam” fall under the blocking, and then in the ranking – collectors and banks.
The expanded functionality of Eva+ includes the ability to choose numbers that the client would always like to answer himself, indicate the reason for the time, choose the image and voice of the assistant, and also activate the “Do not disturb” mode – in this case, Eve+ will answer all calls without exception.
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