Article by Daniel Scorpie – published Tuesday, September 2, 2025, 13:44 / Updated Tuesday, September 2, 2025 13:44
From Neymar and Kylian Mbappe Prior to the pandemic, the fingers can be counted on the fingers of over 100 million euros: Cristiano, Bellingham, Enzo Fernandez, Grealish, Lukaku, Havertz, Joao Felix, Hazard, Griezmann, Dembele. Never a club has given two strokes in the same mercato window as Liverpool. But how and why can the Premier League champion afford to invest half a billion euros this hot summer?
What is the explanation for which, although it has dropped twice in a few weeks the record of the club, by purchasing Wirtz and then of Isak, Arne Slot's team has no problem with financial fair play, nor in Europe (which I was in a recent editorial)?
How is it that the big clubs in Laliga and Serie A, to give two examples, cannot invest in new players the amount paid by Liverpool just to buy a newcastle or Bayer Leverkusen star? Money that are not paid anyway at once, but are in rates for six years!
Liverpool did all the lusts of Slot! Less, Guehi!
On the one hand, as the “cormorants” stayed in the box a year ago, when Arne Slot took over the jurgen Klopp and did (wonderfully) with the German “customer” material. In other words, they kept the money for the next summer Mercato and they broke out this summer, scaring competition.
Alexander Isak met Liverpool / Photo locker: Liverpool FC
Did not look at the money at all and Slot was now almost all cravings. Less Guehi, transferred to the final gong – although the English stoop had paid the medical visit – because Crystal Palace did not find a replacement.
Behind the force demonstration on the transfer market are many sources of income: The money from winning the champion title, the huge prizes collected from the Champions League (even with a stop, premature, PSG!), The new contract with the technical sponsor and the impact of the Anfield club among fans around the world.
Not to mention the hundreds of millions of euros in television rights, the recipe for matches on their own ground, marketing and everything that has a direct connection with the Premier League phenomenon.
The surface part of the financial iceberg is the sum of 220 million euros obtained from the sales of players, to which will be added the money from the purchase obligation of 40 million already established by Aston Villa for Harvey Elliott.
Liverpool can reach revenues of one billion per season!
But not only this plus is put in balance when making the budget calculation for the financial fair play. The secret consists of the 296 million euros collected last season from the Bonuses for the Premier League title and from the championship League. In the 70 million a year that the technical sponsor Adidas sends in the club's treasury from August 1, 2025.
Liverpool's fans always do sold-out at Anfield / Photo: Imago matches
In the 6 million who come from each match with the house closed on “Anfield”. In the more than 250 million euros from the transmission of TV and in considerable amounts of merchandising (Liverpool has a large mass of supporters around the world), which pass 100 million euros.
Only this is how the club with American patron allows itself to make unlikely transfers for football on the continent, but also sustainable in the British FFP and in UEFA monitoring.
There is still a question, legitimate I would say. How far will this roller of transfers be reached? The rich will be even richer, because the fans will pay more money to see their favorites or TV subscriptions, the salaries of the celebrities (any premier league club can afford at least one, proof of the newly promoted Sunderland!) They will not sit in place, killing the competition from the rest of the top championships, an.
Okay, but there is no danger that, earlier or later, English football would break like the real estate bubble of 2008, that the golden pyramid called the Premier League would be with noise, not being supported by the basic?
