Apple has decided to raise fees for users of the Apple TV+ streaming platform+ fees have been introduced in the US for now and in some other countries.
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Apple TV+ will now cost $ 12.99 in the USA. per month, instead of the previous $ 9.99 for new subscribers. According to the information provided by the company, current customers will feel an increase in fees 30 days after the next date of subscription renewal.
The APPLE platform increase in the service is the first in two years, but immediately is as much as 30 percent. According to the BBC, the monthly cost of the platform has increased by 1 pound per month, which means that the monthly subscription to Apple TV+ is now twice as expensive than at the time of the premiere in Great Britain in November 2019.
Popular streaming platform more expensive by as much as 30 percent
“Since the premiere of Apple TV+ has expanded its deep library with hundreds of Apple Originals, with thousands of hours of premium programs in various species and completely new editions a week – all without advertising” – explained the platform spokesman in an interview with the BBC.
Apple does not publicly disclose the number of people subscribing to its streaming service. However, it is estimated that this number amounted to over 40 million at the end of 2024 for comparison, Netflix had over 300 million paid members at the end of last year.
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As BBC explains, Netflix raises prices every year. Other streaming services also recorded price increases last year. Spotify is also preparing for further increases in subscription prices. Alex Norstrustöm, vice president and business director of the platform, announced this. As he emphasized in an interview with the Financial Times, the changes will go hand in hand with the introduction of new functions and services to increase the attractiveness of the website.
