Before the second round of presidential elections, Rafał Trzaskowski and Karol Nawrocki strive for the support of the electorate of Sławomir Mentzen, who in the first round took third place with a result of about 15 percent. Two conversations that took place in recent days on the YouTube channel of the Confederation candidate may be crucial in this respect.
See also: Mentzen's eight. Nawrocki versus Trzaskowski. What connects them and what divides them
Both conversations lasting about 1.5 hours have so far attracted a lot of viewers who They displayed both videos after 4.6 million times. The result is not only the increase in the popularity of Sławomir Mentzen, but also specific financial impact.
“Up to 250 thousand PLN may earn Sławomir Mentzen on talks with Karol Nawrocki and Rafał Trzaskowski” – says Jacek Gadzinowski, a marketing and media expert, who shared his calculations and thoughts on the LinkedIn platform.
“He may be in his head from such amounts, just like the range in the media or on YouTube, which each time reached 8-9 million viewers, including retransmissions on information services. These numbers are three times larger than on the main news sites or during debates with candidates. Probably also affects the attitude of Mentzen playing “for everything” and subsequent market shares (like any corporation, using hesitation on the market) ” – comments Jacek Gadzinowski.
He notes that the media landscape has changed. It is not journalists who decide about the information circulation. The sender can be the candidate himself or the ordinary Internet user, providing memes on Twitter, X or Facebook.
See also: Sławomir Mentzen is Sigma. The confederation can rule with anyone [OPINIA]
“On the Internet, you can generate much greater ranges and emotions, more resonating with the recipient than in traditional media. (…) your own media, the ability to arouse emotions and proficiency in social media will be crucial not only in politics, but in business. (…) Business should definitely study this campaign and a radical change in media communication (bye traditional media)” – summed up the expert.
