— Mother's Day is one of the best examples of changing the order structure. The share of gift categories increases by almost 70%. day to day, while restaurants remain stable. At the same time, we see a strong concentration of orders around the last moment: nearly 86%. orders fall on the day before and on the day of the holiday. This is an important signal for the market that occasional shopping is increasingly happening here and now, says Dawid Ledziński, director of Q-commerce and Retail Media at Glovo.
Glovo data shows how much the nature of orders changes on Mother's Day itself. Compared to a normal Monday a week earlier, the number of gift orders increases by 67 percent, while orders from restaurants remain stable and grocery purchases record only a slight increase. This is even more visible at the level of specific categories – orders for flowers increase by as much as 1,382 percent, home decorations by 280 percent, and cosmetics by 250 percent.
The data also shows how strongly shopping focuses on the last minute. About 72 percent falls on Mother's Day itself, and the day before and the day of the holiday together account for nearly 86%. total volume during this period. For many users, it is a moment of quick decision and simple choice, without prior planning. This context also influences the nature of shopping. In the days preceding the holiday, larger, more thoughtful sets appear more often, while on Mother's Day itself, quick, single choices dominate.
Bouquets rule
Bouquets remain the foundation, sales of which increased by nearly 20% in 2025. on an annual basis, significantly exceeding the pace of the entire floristic market (+6%), which confirms their role as the safest and most frequently chosen gift. At the same time, the importance of complementary categories is growing – especially candles, which recorded a record increase of 273%, and perfumes, which, after dynamic growth, have permanently entered baskets as a premium proposition.
Importantly, purchases in this segment include both individual orders of single gifts for loved ones and more extensive baskets. The data shows the presence of larger orders, examples of which include: sets containing several dozen Flowerbox products or flower bouquets.
The greatest gift basket dynamics were recorded in Zielona Góra (up by 260%) and in the Tricity (up by 216%), and clear increases are also visible in Łódź and Wrocław.
The analysis is based on anonymous transaction data from the Glovo platform and covers orders completed in Poland in the period preceding Mother's Day 2025 and on the day of the holiday itself. The data was compared to the previous period and the same day of the week.
Glovo is the leading technology platform connecting customers, businesses and couriers. It operates in a multicategory model, offering access to many categories of services from local restaurants, shops and supermarkets.
See also: There is one thing that worries Poles the most today. The survey is clear
