Article by GSP – Published Wednesday, April 22, 2026, 2:24 p.m. / Updated Wednesday, April 22, 2026, 2:24 p.m.
CRIVIT is expanding its partnership with the team participating in the World Circuit, Lidl-Trek, becoming in 2026 an official partner of one of the most successful cycling teams at international level. Thus, CRIVIT brings together top performance and an active lifestyle, proving that movement doesn't just belong to elite sport, but can be part of everyone's everyday life.
As part of this partnership, CRIVIT provides Lidl-Trek members with modern and functional equipment, dedicated to moments outside of competitions – from training and travel to everyday activities. The brand is with the team especially outside the race, where recovery and maintaining an active lifestyle play an essential role.
This collaboration reflects CRIVIT's mission: to make functional and comfortable sporting goods and equipment accessible to everyone, encouraging the joy of movement in everyday life.
More than a piece of equipment – a symbol of belonging
Equipment means more than functionality – it is an expression of shared values and a visible symbol of belonging. The partnership between CRIVIT and Lidl-Trek reflects a lifestyle that combines care for a balanced diet with the joy of movement.
“In this way, we build an identity that transcends the boundaries of cycling and brings our promise of “Better Living” directly into everyday life. CRIVIT is the element that unites everyone who actively follows their dreams and gives them shape through a healthy lifestyle. Whether you are a professional cyclist or practice another sport, CRIVIT brings together everyone who shares the same energy and pursues their goals with passion.”, declare Thomas Rohregger, Head of Competence Center Lidl Cycling at Lidl International.
Movement as a lifestyle
Through the partnership with Lidl-Trek, CRIVIT aims to inspire as many people as possible to adopt an active lifestyle and contribute to their well-being. The focus is not just on race day performance, but especially on the off-competition moments where maintaining movement is just as important. For these moments, CRIVIT provides the right equipment. At the same time, the CRIVIT logo is visible on the sleeves of the official competition t-shirts.
Lidl-Trek is one of the most successful international cycling teams, made up of four divisions (Male, Female, Future Racing – U23 and Junior Racing – U19). The team gathers a total of 77 athletes. After last year's stage wins in the Tour de France, La Vuelta and Giro d'Italia, the team has already this year achieved an overall victory in the Volta ao Algarve. Their mission to become the best road cycling team in the world and inspire more and more people to get on a bike aligns perfectly with CRIVIT's vision.
Inspired by professionals, integrated into everyday life
CRIVIT equipment dedicated to Lidl-Trek members includes lightweight pieces that combine comfort with style, being ideal for travel, moments of relaxation and sports activities outside of competitions. Through this partnership, the brand aims to encourage the integration of movement into everyday life.
Lidl-Trek professional cyclist Jonathan Milan, who recently won the points jersey at the AlUla Tour in Saudi Arabia, as well as stages in the Tour of the United Arab Emirates and Tirreno-Adriatico, is convinced that choosing the right clothes can be a first step towards an active lifestyle.
“Even when we're not competing, we feel our best in casual outfits with a sporty-chic air. We like to stay active, and clothes that support this dynamic lifestyle are essential. Wearing gear that unites us outside of the race also helps strengthen team spirit. We believe that sports and movement can be easily integrated into everyday life when you have the right outfits – and CRIVIT is the ideal partner for us from this point of view.”, says Jonathan Milan.
From beginners to active athletes, everyone who wants to be inspired by the Lidl-Trek team's energy and passion for movement – on the bike and beyond – can find everything they need at CRIVIT.
