Blumhouse, a well -known label specializing in threatening viewers, announced a novelty that is to pull viewers even more into the world of one of their hits.
On Wednesday, it was announced that during the second edition of the Halfway is Halloween, as part of the special shows of the film “M3gan” from 2022, viewers will be able to use the technology created by the finish. Thanks to her, their smartphones will become a “second screen” during the screening in the cinema.
The new function is called Movie Mate (film buddy). It will allow viewers not only to make contact with chatbot from the movie “M3gan” in real time, but also receive curiosities from behind the backstage and quizzes, and everything on a regular basis, during the screening.
– Movie Mate in the cinema version of “M3gan” is the first experience of this type for viewers – says Omar Zayat, head of the entertainment department, technology, travel, games and automotive in the finish. -We are glad that we can present them to cinema via Instagram Direct and click-to-messnger advertisements-he adds.
The festival will take place in cinemas throughout the United States, for three consecutive Mondays. “M3gan” will be displayed on April 30, “Annabelle” on May 7, and “Ma” – May 14.
Movie Mate technology will only be available during “M3gan” shows. The purpose of this innovation is to arouse emotions before the premiere of “M3gan 2.0”, which will enter the screens on June 27.
