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BABKI, BABKI, BITCH, BABKI! The new trend on these internets of yours is swearing pennies…
BABKI, BABKI, BITCH, GRANNY!
A new trend on these Internets of yours is swearing pensioners. The motive is an increase in pensions and respect from young people. To find a common language with the grandchildren through “and I can be on the hype.”
According to Mash, advertisers of various brands pay them from three to five thousand rubles per hour of work. The very first actress, Tatyana (in a white coat in the video, the hype started with her), became a hostage to the idea of the creatives – they remembered old commercials with pensioners and developed a new script, adding obscene language to it. The goal is to get hype.
The woman initially did not want to take part in the foul-mouthed movement, but she was persuaded. The video spread, and they started calling grandma for big fees. She refuses all offers – she says she doesn’t like such popularity. Because of this, other brands began to look for other pensioners throughout Russia. The scenario is similar.
Experienced marketers agree with Tatyana’s opinion. They assure: firstly, pensioners are not a new trend, and secondly, the scenario with abusive language is the stupidity of uneducated writers. This approach can destroy the brand image, because business lives not so much on likes as on money.
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A new trend on these Internets of yours is swearing pensioners. The motive is an increase in pensions and respect from young people. To find a common language with the grandchildren through “and I can be on the hype.”
According to Mash, advertisers of various brands pay them from three to five thousand rubles per hour of work. The very first actress, Tatyana (in a white coat in the video, the hype started with her), became a hostage to the idea of the creatives – they remembered old commercials with pensioners and developed a new script, adding obscene language to it. The goal is to get hype.
The woman initially did not want to take part in the foul-mouthed movement, but she was persuaded. The video spread, and they started calling grandma for big fees. She refuses all offers – she says she doesn’t like such popularity. Because of this, other brands began to look for other pensioners throughout Russia. The scenario is similar.
Experienced marketers agree with Tatyana’s opinion. They assure: firstly, pensioners are not a new trend, and secondly, the scenario with abusive language is the stupidity of uneducated writers. This approach can destroy the brand image, because business lives not so much on likes as on money.
