Deer, owls and Arctic foxes: straight from the Far North to the Northern capital. SPIEF participants are greeted by the inhabitants of the tundra on a huge curved screen, where the smallest details can be seen in 3D without special glasses or gadgets.
To create such a digital world, artists drew more than 17 million hairs and feathers. The image can literally be felt thanks to synthesis.
The effect manifests itself when, at the sight of a furry animal, your subconscious mind complements your sensations, and you suddenly feel the warmth of its fur on your palms. And it’s as if you hear the crunch of snow under the hooves of a deer, although in reality there is no sound.
And for those who want to not only feel, but also taste the tundra, Gazprom Neft treats guests to its space with lemonades made from cloudberries, cranberries and northern herbs.
even the editor wanted it
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