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On May 27, Kyiv becomes the capital of sports marketing SBC Summit Ukraine returns…

On May 27, Kyiv becomes the capital of sports marketing 🏆
SBC Summit Ukraine returns for the fifth time – and this time the scale is really different. KVC “Parkovy”, 1200+ participants, 60+ speakers, six thematic blocks and the widest program in the entire history of the conference.
Who is on stage? Minister of Youth and Sports, star goalkeepers Oleksandr Shovkovskyi and Denys Boyko, Olympians Daria Bilodid, Anna Rizatdinova, Stanislav Horuna, Olga Saladukha and Lyudmila Luzan, heads of Adidas Ukraine, MEGOGO, Netpeak, Lenovo, Sheriff, MHP and Havas – and more than 40 industry voices 🎤
But SBC Summit Ukraine is not only a stage. This is the conversation during the break with coffee in hand, after which a partnership appears. It's an industry that comes together to think out loud and find answers. And this year's program covers everything that really worries the industry.
For the third year in a row, the conference proves that even in the most difficult conditions, the Ukrainian sports industry does not stop. She is going. Thinks Moving on. If you are building sports marketing in Ukraine, May 27 is your place 💪
📅 May 27
📍 Kyiv, “Parkovy” shopping center
🎟 Buy tickets. And with the promo code TRUEXA there is a 20% discount on tickets! Everyone will be here – don't miss it!
Site | Instagram | Facebook | Telegram | SBC Summit Ukraine 2026
SBC Summit Ukraine returns for the fifth time – and this time the scale is really different. KVC “Parkovy”, 1200+ participants, 60+ speakers, six thematic blocks and the widest program in the entire history of the conference.
Who is on stage? Minister of Youth and Sports, star goalkeepers Oleksandr Shovkovskyi and Denys Boyko, Olympians Daria Bilodid, Anna Rizatdinova, Stanislav Horuna, Olga Saladukha and Lyudmila Luzan, heads of Adidas Ukraine, MEGOGO, Netpeak, Lenovo, Sheriff, MHP and Havas – and more than 40 industry voices 🎤
But SBC Summit Ukraine is not only a stage. This is the conversation during the break with coffee in hand, after which a partnership appears. It's an industry that comes together to think out loud and find answers. And this year's program covers everything that really worries the industry.
For the third year in a row, the conference proves that even in the most difficult conditions, the Ukrainian sports industry does not stop. She is going. Thinks Moving on. If you are building sports marketing in Ukraine, May 27 is your place 💪
📅 May 27
📍 Kyiv, “Parkovy” shopping center
🎟 Buy tickets. And with the promo code TRUEXA there is a 20% discount on tickets! Everyone will be here – don't miss it!
Site | Instagram | Facebook | Telegram | SBC Summit Ukraine 2026




