Krasnoyarsk will have a brand / News from the society of Krasnoyarsk and the Krasnoyarsk Territory / Newslab.Ru

The Krasnoyarsk Tourist Information Center announced a procurement for the development of a territorial and tourist brand of the city. This is being done in preparation for the 400th anniversary of the capital of the regional center.

As the mayor's office said, the brand will help create a modern and recognizable image of the city, highlight its features and increase tourist attractiveness. To develop it, a large-scale sociological study will be conducted: through interviews and surveys, residents will learn what they associate with the character of Krasnoyarsk, its atmosphere, nature, industry, science, gastronomy and other areas. It also remains to be seen how he is seen outside the region.

Special attention will be paid to the tourism potential of Krasnoyarsk. Eexperts will analyze natural and cultural objects, event content, identify the main points of attraction and symbols of the city, which will form the basis of a new visual image. In addition, Krasnoyarsk will be compared with other major cities in Siberia and Russia to determine its position in the tourism and business sectors.

Based on the results of the work, they will prepare a brand concept, promotion strategy, visual design and recommendations for using the new image of the city.

“For at least the last ten years, the question about the brand of the regional capital has periodically arisen in Krasnoyarsk. It still stands today, on the eve of the city’s anniversary. But we have not yet been able to find what best expresses our city. The reason, it seems to me, is clear here. This is the versatility of Krasnoyarsk. It’s very difficult to single out the main thing,” — said the deputy head of the city – head of the information policy department Svetlana Skripalshchikova.

The results of the auction will be announced in June. And they plan to develop the brand by the end of 2026.