Dacia – which on Wednesday will present the Striker, the newest model of the brand – announced that in four years it wants more than 60% of its sales to be electric and hybrid cars, while last year the share was 25%.
On Wednesday, Renault presents the plan called futuREady, which is based mainly on electric and hybrid vehicles. 36 models will be launched by 2030 across all brands in the group.
Dacia sold almost 200,000 hybrid and electric cars last year, i.e. a quarter of the total, while in 2024 the share was just over 10%. In 2030, the plan is for two-thirds of the cars sold by the brand to be hybrid and full-electric. Dacia sold almost 700,000 cars in 2025.
Dacia wants C-segment cars to represent a third of total sales in four years. The Bigster is the brand's best-selling model in the C-segment, in the coming months the Striker car will reach customers, and another C-segment model could follow next year.
What is said about Dacia in Renault's plan
Dacia wants to continue its expansion based on the same fundamental elements and the same brand philosophy:
⦁ To propose the most competitive offer in terms of cost, price and value for the customer.
⦁ To accelerate the electrification process, so that vehicles in this category represent 2/3 of its sales in 2030;
⦁ To continue the offensive in the C segment, which will represent 1/3 of its sales in 2030;
⦁ To capitalize on its recognized expertise in the field of 4×4, E-Tech hybrid technology and the leading position in the LPG offer.
⦁ By 2030, Dacia “will be fully engaged in the field of electric mobility, moving from 1 model to a range of 4 electric models”.
What is said about the Renault brand
The Renault brand will accelerate its growth dynamics through three key directions:
⦁ Strengthening the potential of the brand in Europe thanks to the launch of 12 new models;
⦁ Generalizing the electrification of the range by maintaining hybrid technology after 2030 in Europe and its development on international markets, on the one hand, and on the other hand, by expanding its 100% electric offer through a new platform;
⦁ Accelerating its international offensive with 14 new model launches.
By 2030, the brand aims to:
⦁ A level of annual sales of over 2 million vehicles, of which 50% outside Europe;
⦁ A 100% share of electrified vehicle sales in Europe and 50% outside Europe.
