Karol Nawrocki's appearance in a T-shirt and cap with the Nowrocky brand logo at the Winter Games in Milan sparked a discussion in the media and on the Internet – there were suspicions that the president was promoting the family business. In an official statement, the Nowrocky company denied any connections with the head of state, and Nawrocki himself admitted on Sunday on Polsat News that he borrowed the outfit from a photographer because he only had formal clothes in his suitcase. However, interest in the Nowrocky brand is growing – in an interview with Wirtualna Polska, Dr. Jacek Kotarbiński, an expert in marketing and brand development, estimated how much it might be worth.
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Mark Nowrocky. The expert identifies key risks
The expert emphasized that in the case of the Nowrocky brand, we are dealing with a special type of promotion, the effect of which depends on the popularity of an important politician. There is also the greatest risk here, because after the end of the president's term of office, the demand for the company's products may disappear and “the brand must pass the independence test”, showing that it is able to defend itself with quality and other values.
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Dr. Jacek Kotarbiński estimated the value of the Nowrocky brand in an interview with Wirtualna Polska. He stated that with an annual turnover of approximately PLN 5 million, a clothing brand with a characteristic inscription could be worth from PLN 250,000 to PLN 500,000. zloty. He justified this by licensing rates in this market segment. However, he added that linking commercial activities with the name of a sitting president is an area of increased risk, even if there is no violation of any regulations or rules.
– The key is whether the demand is impulsive, or whether a repeatable product brand is created that defends itself with quality, distribution and style, regardless of political emotions – emphasizes the expert in an interview with WP.
