The popularity of the Canadian brand Lululemon has been growing in Poland for several years, although it does not have an official representative office here. Known for its minimalist style, it is currently one of the most recognizable brands in the premium athleisure segment.
In December, the company announced one of the largest expansions in its history, planning to enter six new markets.
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Apart from Poland, these will be: Greece, Austria, Romania, Hungary, and outside Europe – India. The entry into Central and Eastern Europe will be carried out in cooperation with Arion Retail Group, a franchise partner responsible for the development of the stationary store network.
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Lululemon conquers markets in Europe and Asia
“As demand for the Lululemon brand continues to grow around the world, we are excited to expand our presence and communities in Europe and Asia Pacific, entering six new markets in 2026.” – said Sarah Clark, vice president of EMEA at Lululemon, quoted in the company's announcement.
“Each of these markets offers exciting potential for our brand and we look forward to working with our franchise partners,” she added. The company has not yet provided details about the expansion or specific opening dates of the first stores.
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Lululemon primarily offers technical sportswear, lifestyle products and accessories. Its portfolio includes collections intended for, among others: for yoga, running, strength training, tennis or golf. So far, Poles had access to them only online, or in stationary stores abroad.
The brand recently debuted, among others, in Italy, Denmark, Belgium and Turkey. Its characteristic feature is the “social” nature of building popularity on the market – including: through cooperation with ambassadors, trainers and organizing events related to movement, health and well-being.
