actor Alexander Petrov will talk about MegaFon’s new approach to customer service / Society news of Krasnoyarsk and the Krasnoyarsk Territory / Newslab.Ru

MegaFon is updating its positioning: while maintaining the status of operator No. 1 in terms of speed and coverage* for many years, the company is reaching a fundamentally new level of relationship with the client, based on trust and responsibility, the operator’s press service said.

The operator revealed the updated approach together with Russian actor Alexander Petrov.

“MegaFon, while still remaining the No. 1 operator in terms of speed and coverage, is responsible for the quality of products and services, offering the widest coverage, high speed mobile Internet, a decent level of voice communication, technology, high-quality protection of subscribers from cyber threats and care for the whole family. The operator expresses its reliability and emotional connection with the client in the updated positioning,” the operator’s press service notes.

The new face of the brand is actor Alexander Petrov, one of the most successful artists in the country and a leader in the audience rating. His image on screen and in life conveys the values ​​of MegaFon: reliability, fairness, trust and sincerity.

The launch campaign for 2026 will be the manifesto “The first will not let you down.” The advertising story reflects the position of the mobile operator: to be there at any moment, because all life is made up of these moments; behind each subscriber there is a specific person and his story.

“I am glad to join the MegaFon team. I have been waiting for a long-term cooperation with this brand for a very long time, because once, when I had already starred in one advertising episode of the brand, I liked the approach and scale of work with this company so much that I envisioned our cooperation on an ongoing basis. And it happened! I like to speak sincerely on important topics, to see people’s living emotions and their stories – all this is in MegaFon,” said Alexander Petrov.

The development of products and the launch of new services and options will now also become “closer to the client” – or rather, “in dialogue” with him: in particular, the operator launched the MegaFon Voice survey platform, with the help of which it receives feedback from subscribers, analyzes the data received, hears the audience and tries to implement its requests. This will be another step towards understanding the needs of subscribers and creating a unique customer experience.

“We are at an important stage of transformation: MegaFon is not just a customer-centric operator that listens to the needs of its audience, but also a company that builds a trusting dialogue and an emotional connection with the subscriber. Our goal is to earn the recognition and trust of every client, becoming their favorite brand,” said MegaFon commercial director Dmitry Rudskikh.

*According to the results of an independent study by the international company Ookla^® for the first half of 2025.

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