Nearly half of companies have profiles on social media

This year, 67.5% of people have a website. companies, and social media accounts – almost half of them (47.8%), informed the Central Statistical Office.

The percentage of households with Internet access has also increased. 55.3% of people use paid cloud services. enterprises, most often in the form of e-mail (37.3%), office software (28%) and file storage (21.8%).

According to Central Statistical Office data artificial intelligence technology this year 8.7% use it. enterprisesincluding for the purpose of generating text or voice – 5.3%, and for the purpose of text analysis – 2.1%. AI is mainly used in marketing and sales (5%) and in HR (3.7%).

25.9 percent conduct data analytics. companies (an increase of 6.6 percentage points compared to 2023). Moreover, 51.3 percent enterprises use e-Delivery in contacts with the administration.

69.7% of people have done online shopping in the last 12 months. people aged 16–74; that's by 2.3 percentage points. more than a year earlier – the Central Statistical Office reported on Tuesday. The percentage of households with Internet access has also increased.

According to the Central Statistical Office data, 69.7% of people made online purchases in the last 12 months in Poland in 2025. people aged 16-74, compared to 67.4 percent in 2024). In cities, 73.8% of people did e-shopping. inhabitants, and in rural areas – 63.7 percent.

The data showed that in 2025 by 0.3 points. percent the percentage of households with access to the Internet has increased – currently 96.2 percent have it. families. The percentage of households with access to the Internet via a fixed-line broadband connection decreased by 1.8 points. percent (up to 70.3%), and via mobile broadband – increased by 2.3 percentage points. (up to 78.2%).

61.1% of people used public administration services online in the last 12 months. people aged 16-74, of which in cities – 66.6%, and in rural areas – 53%. The most common purposes were sending tax returns (39.4%), searching for information (36.2%) and receiving official correspondence online (30.9%). About 29 percent people wanted to download or print a form or access personal information. Poles were least likely to use e-administration to apply for official documents (7.8%).

According to the Central Statistical Office, Poles' digital skills depend on age. 75.7% have basic or post-basic competences. people aged 25-34 and 73.6 percent in the group 16–24. Among people aged 65 to 74, this percentage was 12.3%.

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