The forum “Technology of Good” will host a star discussion / News of the Society of Krasnoyarsk and Krasnoyarsk Territory / Newslab.ru

At the Forum “Technology of Good”, which will be held on November 19 in Moscow (the October Cinema) and online, well -known ambassadors of funds and experts from NGOs will discuss how media versions and personal stories of celebrities help attract the attention of millions of people to social projects.

The session will reveal how to work correctly with “star capital”, which formats are organic and which are failure, and what a sustainable partnership between a famous person and NPOs means. Particular attention will be paid to practical cases: from organic storytelling to systemic digital work with the audience.

The session will take part:

• Alexander Mostova, Soviet and Russian footballer, two -time champion of the USSR, holder of the Portuguese Cup, Ambassador BF “Wind of good changes”,
• Elizaveta Arzamasova, Russian theater and film actress, singer and TV presenter, Ambassador of the Fund “old age to joy”,
• Nikita Efremov, Russian actor of theater, cinema and dubbing,
• Anush Ovsepyan, General Director of the Lukemia Foundation of the Foundation of the Fund.

The session will be Alexander Tsypkin, a writer, author of a number of bestsellers, screenwriter, founder of the literary and theater project “Unprincipled Readings”, expert on strategic communications, laureate of the Russian Guild and Cinemics Laureate at the Kinotavr festival, and a trustee of the Foundation Council, a member of the Council of the Fund “Balo children”, trustee of the Federation of Adaptive Thekvondo of St. Petersburg.

The discussion will be held as part of the Forum “Good Technology” on November 19 in Moscow (cinema “October”) and online. The organizers of the event are the Skokombank and SK Fintech Hub (Skolkovo Foundation).

Participation is free, registration by link.

Advertising. PJSC “Svombank”. Erid: 2VFNXXRGC2T