2025-08-20 10:45
publication
2025-08-20 10:45
The actions of the Chinese Pop Mart toy manufacturer fired a day after the presentation of the results, which drives the growing world demand for Labubu dolls. In the first half of the year, Beijing's profits increased four times.
Pop Mart, a manufacturer of Labubu plush dolls, in the first half of 2025 increased its revenues by 204% to 13.88 billion yuan ($ 1.93 billion), and its profit improved by 397% yan. 350%.
Marta's POP is primarily responsible for such a powerful improvement in POP results, and expansion on foreign markets, where the company could get particularly high margins.
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The largest foreign market for the Labubu manufacturer was the Asian and Pacific region, excluding China, at which revenues increased by 257.8% to 2.85 billion yuan compared to the same period a year ago.
North America was the second largest foreign market for POP Marta, and revenues increased by over 1000% to 2.26 billion yuan.
According to the president of Wang Ninga, this year's sales in both regions mentioned, equalized the entire sales result generated by Pop Mart in China in 2024.
During the Wednesday presentation of the results, POP directors Martu announced that they were considering expansion in emerging markets in the Middle East, Central Europe and Central and South America.
Toy speculation
After Tuesday's presentation of the results, the POP Mart shares listed in Hong Kong fired by 12.54%on Wednesday, raising the company's capitalization above $ 54 billion. During the year, the Labubu manufacturer's quotations gained 655.08%.
The company with headquarters in Beijing is currently valued higher than traditional toy tycoons such as producer Barbie Mattel (from $ 5.69 billion of market capitalization), or the creator of Hello Kitty, Sanrio ($ 12.55 billion in capitalization).
The current business model of POP Martu is based primarily on the production and sale of collector's toys. Many of them are sold in the so -called Bling boxes (mysterious boxes), where the consumer does not know to unpack what item he will draw from the collection.
The company's product that gained the most popularity is Labubu, a member of the “The Monsters” toy series designed by Kasing Lung. In 2024, a plush doll began to appear unexpectedly on the instagram profiles of stars, from Rihanna to David Beckham, which proposed her sales around the world.
Currently, POP Mart plans to create miniature versions of Labub, which can be attached to the phone. However, the company does not intend to limit itself to the production and sale of toys. Its plans are to follow in the footsteps of Disney and build amusement parks and make your toy characters heroes of the films.
Potential investors, however, should pay attention to possible risk factors. Chinese authorities may be one of them. In June, state dailies began to criticize the sales model practiced by Pop Mart, indicating that it can be addictive and harmful to children.
