Record contract signed in series A »the huge amount that a colossus will receive from the sponsor by 2037!
Article by Daniel Scorpie – published on Saturday, June 21, 2025, 13:59 / Updated on Saturday, June 21, 2025 14:01
Juventus announced through an official statement That he extended his agreement with Adidas, due in 2027. Thus, for another decade, the Bianconnelers will receive the total amount of 408 million euros based on the extension of the partnership with the German sports equipment sponsor.
Very good news for the supporters of the “old lady” around the world. Juventus will have higher funds to strengthen its herd for a period that will extend until 2037!
Sam Handy: “In a decade with Adidas, I won 28 trophies in total for male and female football!”
The period more gray on the sports plane, confirmed by the fourth place in the last season of Serie A, which he did not win from the 2020-2021 edition, and financially, could end in a not too distant future. The last move of the leadership of the Turin club is a clear proof in this regard.
Juventus's players celebrate the perfect start at the club World Cup, 5-0 with Al-Ain / Photo: Imago
Juventus will have, from the season 2027-2028, of 40 million euros only from the money from the technical sponsor.
Adidas clapped the palm with the heads of the Bianconers group to renew the valid commitment by 2027 and thus the team from Allianz Stadium will benefit a total of 408 million euros for a decade.
“This renewal of our partner's confidence makes us feel very proud,” said delegated administrator Maurizio Scanavino, from the United States yesterday, where he is with the team participating in the club World Cup.
“Not only did we go together on the land around the world, but we also laid the foundations for an innovative collaboration, which expanded our borders in the world of fashion, music and design.
Kenan Yldiz is one of Juventus's most talented young people / Photo: Imago
We will continue to develop products and build unique experiences, “said the same Italian official, as Corriere Dello Sport writes.
The collaboration with Adidas started in the 2015-2016 season. “Since then, in the male and female football sectors, I have won an impressive number of 28 trophies”, completed the general manager Sam Handy.
