Bizarre decision in business! A tennis player from the top 10 world sells its destroyed missiles: “I tell a story”

Article by David Istrate – published Monday, June 23, 2025, 10:04 / Updated Monday, June 23, 2025 10:05
Holger Rune (22 years old, 8 ATP), champion this year in Barcelona, made an unusual business decision. In the Danish online store there were a few missiles destroyed by it during parties, and their price is $ 6000.
In 2023, Holger Rune managed to climb to the 4th place in the ATP standings, taking advantage of a year 2022 in which he won 3 titles. However, after this moment, a regress was followed in results for the athlete from Gentofte, who, in 2024, did not win any tournament.

The destroyed missiles are for sale on Holger Rune's website: “Fuel with emotions”
Even so, Rune remains an important name in the present tennis, and the 22 -year -old player took advantage of his fame to open An online store with various personalized products with its brand.
Among the hats and shirts, there are some unusual products on Rune's website. Specifically, the world number 8 sells its missiles that it destroyed during the confrontations on the tennis court.
“Used in the match. Fueling with emotions. Unique. From time to time, a moment becomes intense enough to exceed the limits. Holger Rune's destroyed missiles are ultra-rare collection objects, used in official matches and available in a very limited number.
Why? Because Holger rarely leaves his frustration to take control. But when he does, the moment – and the rocket – tell a story. Now you can own a gross piece of that intensity. Each rocket is authentic, used in the match and completely unique. Only a few exists ”, is the message on Rune's website.
The two destroyed missiles available are put up for sale at a price of $ 6000. According to the official site, part of the profit is donated to charitable organizations.

Holger Rune's broken/photo rocket: Shopholgerrune.com
In 2025, Holger Rune won the title in Barcelona, where Carlos Alcaraz, score 7-6, 6-2, and arrived in the Indian Wells final, lost against Jack Draper, score 2-6, 2-6.




