The publication of data on the impact of internet creators on the economy of Great Britain coincided with the launch of a parliamentary group, which is to represent British artists and influencers.
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According to the BBC, a co -chairman of the said group of parliamentarians described digital artists as “pioneers of a new creative revolution.” Feryal Clark, a MP of the Labor Party with Enfield North, added that “they were underestimated in Westminster for too long.”
Although the aforementioned group in the British parliament is informal and has no official power, they are able to provide industry information directly to political decision -makers. For many creators of content and influencers, the new group is a symbol of the long -awaited recognition for their work.
The creators quoted by the BBC explain that the challenges they face include access to training and financing opportunities, finding the right studio spaces and obtaining film permits.
The creators of the content on YouTube brought a lot to the British economy
“This new -party forum will fix it: by destroying barriers that suppress talent, defending creators as pioneers of our time and making sure that Great Britain is the world leader of creativity, innovation and ambition,” said Clark.
Some of the largest youtubers in the world are the British, and some of them – e.g. Dantdm and Sidemen – can boast of millions of subscribers.
Joseph Garrett, better known as Stamps, has 10 million subscribers on his main YouTube channel. The creator told BBC Tech Life that content creators like him were addicted to traditional sources of income, such as advertisers and sponsors to earn on their channels.
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YouTubers in the past had to attract much more attention to their films than television for the same money for advertising.
In particular, streaming platforms usually withdraw money based on the involvement of viewers in advertising, while television ads are usually paid at a fixed rate.
This is not the first sign that streamers and influencers enter the political mainstream. As BBC reminds, this summer Prime Minister Keir Starmer invited 90 influencers to admission at Downing Street 10, and in the US the White House opened its press briefs to take into account the creators of content and influencers alongside traditional journalists.
